Getting Started In the T-shirt Business

In business school they talk about the concept of "Barriers To Entry". Basically how difficult is it for new companies to enter a market. If you are selling ice cream its not so hard to open up an ice cream shop. If you are making steel and need millions of dollars to build a steel factory then the barriers to entry are a lot harder. Not a lot of barriers to entry means its easy to get started but on the downside its also very easy for your competition to jump into your market. So it is in the t-shirt business. Just about everyone and his brother has a great idea for a t-shirt and there is not alot to stop them from printing up a few dozen and trying to sell them on the web.

So there is the rub - millions of great ideas, millions of people attracted to the business and now millions of T-shirt websites online for customers to choose from. Is it impossible to make it in this highly competitive market? No, but you certainly have an uphill climb ahead of you if you think your are actually going to make a living selling t-shirts.

Here are a list of things Darren Young thinks are important when considering starting a t-shirt business:

"Business Goals

Before you start your own T-Shirt business, you need to think of your business goals. These goals should be realistic and they should point you in the direction you would like your business to go and what you hope to accomplish. An example of a goal would be to have 100 visitors visiting your shop/website a day or to create two new designs a week and put them up on your website. Whatever the goals may be that you have set for yourself, you then need to strive for them and once you have accomplished your goals, then you know you're on the right track.

Passion

You have to have an interest in what you are doing or you're not going to enjoy spending the time and effort your business requires. Everybody has a passion in one thing or another whether it is creating the designs, promoting, or any other aspect of the business, but you should have an interest in it. If you're not passionate about a certain subject, then you need to think of another theme that you would be more interested in doing. Remember, you are going to spend a lot of time on the subject/theme that you choose, so if you aren't passionate about it, then you're going to get bored very fast and it's not going to be enjoyable.

Subject/Theme
This is very important in the T-Shirt industry as some subjects/themes do much better than others and receive more customers, but like all styles, they come and go. It's possible to have a general subject/theme, but it makes it harder for you to market/promote your shop/website. I suggest choosing just one subject/theme to begin with as you can start adding other subjects/themes later when you are established. You should by all means choose a subject/theme that you are knowledgeable about and have a passion for, like I mentioned under the passion paragraph.

Target Audience

Who are you targeting? Will you be targeting a certain age group, occupation, style, general public, etc. Finding out who your primary target audience will be or is, will help you with marketing/promotion. This will also help you with creating and designing your T-Shirts and shop/website to suit your target audience. Once again you can choose to go for a general audience, but this will only make it harder for you to market/promote your shop/website.

Research

You need to always do your research and find out what's new, what's not, what's in style, what kind of designs people are looking for, etc. You also need to keep up-to-date with your subject/theme as some change on a regular basis (Example: Politics). Keeping informed and up-to-date will give you the leading edge over your competitors, bring back customers time after time, and most importantly it will make sales.

Third Party shops Vs. Your Own Website

Should I invest in my own website or use a third party website to host my T-Shirt designs? If you are thinking about doing every aspect of the T-Shirt business yourself (including making the T-Shirts), then I suggest you invest in a website (not a free website hosting service), but first try out a third party website that makes the T-Shirts for you (no risk involved or investment needed) to see if you can make your business a success. Once you're confident in your business, then you can upgrade to making and owning your own website.

There are many online third party websites available on the Internet that you can choose from that will create and ship the T-Shirts to your customers (risk free with no money invested) and therefore, save you the hassle of actually having to deal with the customer aspect of your T-Shirt business. There are as many cons as there are pros when using a third party service. Some of the cons are: You don't get your own website and you are in some way connected to them, you don't make as much profit (you have to pay them to do all the work, like printing the T-Shirts and shipping), and they make all the rules (Example: not providing you with the E-mail address of your customers or refusing any designs that you create). When you sign up with one of these third party services, you are actually working for them and that includes promoting their site. The customers that purchase your T-Shirts are actually their customers meaning they have full control and every time you make a sale, they make a profit. In other words, these third parties depend on your success and if your business goes under, theirs doesn't because there'll always be someone else to take your place.

Marketing/Promoting

This will be your biggest enemy in the T-Shirt business and many businesses fail because of this. I suggest you do your research on the web for SEO (Search Engine Optimization) and about how the basic search engines works, as there is a lot of information about them. Do not just resort to search engines as being your source for traffic as there are many other websites that can help bring in quality targeted traffic to your website like T-Shirt ranking sites (Example: www.T-ShirtShowdown.com).

The major search engines (Example: Google) are complicated in how they work and many people have been trying to figure out how they work for years. The search engines change their algorithms on how pages are ranked every once in a while so you're better off not focusing your attention on just getting to the top in the search engines.

If you do manage to make it to the top and are very successful, then your marketing/promotion shouldn't stop there. You have to always be marketing/promoting your site one way or another because it won't take long before someone else over takes you, simply because links can die and you need incoming links from other websites to get traffic."